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Case study:
Cleaning company

Summary

A Mexican food restaurant wants to attract more local customers and improve its online presence. A cleaning company wants to increase its residential and commercial clientele through an increased online presence and an effective digital marketing strategy. Currently, they have a minimal social media presence and a basic.ea website. Currently, they have a minimal social media presence and an outdated website.

Budget

  • Social Media Marketing Plan: $500 per month

  • Web Design: $300 per month

  • Advertising: $200 per month

    • Facebook Ads: $100

    • Instagram Ads: $50

    • Google Ads: $50

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  • Monthly Total: $1,000

Marketing Strategy in Social Networks

I will develop a Social Media Marketing strategy that will include creating and publishing relevant content, such as cleaning tips and service promotions. I will use paid advertising to increase visibility and attract potential clients.

Web design

I will redesign the website to be more attractive and functional, with a clear description of services, testimonials and contact forms optimized to capture leads. I will implement SEO techniques to improve visibility in local searches.

Expected results

  • 30% increase in followers and engagement in social networks in 6 months.

  • 25% increase in web traffic and service requests in 6 months.

  • 20% improvement in lead to customer conversion in 6 months.

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