Case study:
Mexican food restaurant
Summary
A Mexican food restaurant wants to attract more local customers and improve its online presence. Currently, they have a minimal social media presence and an outdated website.
Marketing Strategy in Social Networks
I will develop a Social Media Marketing strategy that includes creating engaging visual content, such as photos of dishes and special promotions, and paid advertising on Facebook and Instagram to attract local customers.
Budget
Social Media Marketing Plan: $500 per month
Web Design: $300 per month
Advertising: $400 per month
Facebook Ads: $200
Instagram Ads: $150
Google Ads: $50
Monthly Total: $1,200
Expected results
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40% increase in followers and engagement in social networks in 6 months.
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35% increase in web traffic and online bookings in 6 months.
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30% improvement in conversion of followers to customers in 6 months.
Web design
I will redesign the website to make it more attractive and user-friendly, with an online menu, booking options and optimized contact forms. I will implement SEO techniques to improve visibility in local searches and attract more organic traffic.
